Cases_​

Announcement of Henrique Teixeira as Ripio’s Country Manager to the market, bringing more than 50 articles on media about his arrival, including a cover article in the magazine IstoÉ Dinheiro.

(ENG) Promotion of the inaugural Modular event organized by Ripio in Argentina to the Brazilian press, which included a press trip, resulted in around 40 articles, along with interviews and specific meetings with journalists and company executives during and after the event.

Announcement of the $50 million investment round by the digital asset platform Ripio to expand its market in Latin America resulted in over 40 press articles.

We’ve produced the NFTFY after party following Blockchain Rio 2022 at the Rio de Janeiro Ferris Wheel, incorporating augmented reality experiences and directly associating the brand with innovation and the reimagining of party formats within the crypto community.

For the Ripio Launchpad, Esenca did more than just translate; we adapted all the platform content from Spanish to Portuguese, tailoring it to the local market’s realities and the Brazilian audience’s profile from 2020 to 2022.

We took the opportunity to feature WEB3DEV’s CEO in appearances on TV news programs like ‘Bora Brasil’ and ‘Olhar Digital’ to provide the specialist’s perspective on using ChatGPT and the expectations surrounding its regulation.

We organized a brief meeting between Juliana Walenkamp, Director of Latam at BitGo, and KOLs to discuss regulated custody with insurance for digital assets, fostering closer engagement between the company and the Brazilian market.

We’ve facilitated the activation of Paxful’s sponsorship during an event in São Paulo. In addition, we supported the American executives by organizing and accompanying them in over 20 business meetings with local stakeholders.

As a significant milestone in cryptocurrency journalism coverage, Esenca provided support to journalists with expertise in technologies and successfully featured Binance prominently in Época Negócios magazine with CZ, the CEO of Binance, on the cover.

We crafted a press kit that blended creativity, nostalgia, technology and even got a name: The Binance Masters game! A kind of Top Trumps that presented in their cards several cryptos listed on the Binance exchange as part of a relationship-building initiative with journalists and influencers. The campaign was so successful that it led customers to start buzzing about an official release of the game.

Some creative parties were created by Esenca to the Binance staff, as this June festival emerged in crypto spirit, with even a “piñata” bear market to be defeated! A “Secret Admirer” mail with creative messages like “call me web2 and centralize my heart”, a rally and live music: leisure and engagement working together among the team.

A special campaign for Bitget’s Bitcoin Pizza Day brought together 7 crypto influencers in a gastronomic gamified competition which involved a lot of crypto knowledge and, of course, a lot of pizza. Conception, creation, scripting and direction assistance by Esenca.

We developed a press kit that approached a direct relation between the Bull Year and the Bull market, the luck with 3 bamboos, chinese calendar and a red envelope (hung bao) which brings luck both to the giver and to the receiver. This was a New Year’s Novadax campaign involving journalists and influencers of both crypto and financial markets.

We scripted and produced 4 promotional movies and a photo sequence for a global campaign of Electroneum, showing off the concept and the practical uses of the crypto without making use of voiceover, only images that depict typical daily habits from Brazil.

We produced and coordinated the entire brand activation of Nodle during BlockchainRio, featuring 2 booths (islands), 25 promoters and 10 activation spots throughout the event’s 2 pavilions. In addition to distributing 20,000 water bottles, the activation resulted in thousands of App downloads.

We’ve coordinated the press relations for the SatsConf conference, assisting in promoting the event in São Paulo. This included managing the press room, as well as conducting interviews with international speakers, such as Jimmy Song.

We planned and executed four editions of Bitso Experience, meetups that took place in the cities of São Paulo and Rio de Janeiro to bring the brand closer to its customers, influencers and the crypto community.

We’ve produced a lifelike latex mask of the Bored Ape from NFTFY for brand activation initiatives during our participation in national and international events. Team members would wear the NFT costume to bring the character to life and draw attention to the brand that fractionalizes NFTs.

We’ve conceived and coordinated the Blockchain Week Brasil festival in partnership with Blockchain Revolution Institute Brasil – led by Carl Amorim – resulting in 24 events over 10 days in 14 Brazilian cities. A notable highlight was the Blockathon at FECAP, where the winning team went on to create the startup Pods Finance.

Creation of articles for Binance’s blog in Brazil from 2020 to 2022, following SEO guidelines and market trends, in addition to producing special content such as infographics and e-books.

We’ve planned and orchestrated a relationship-building initiative with stakeholders from Instituto IT Mídia, including representatives from Deloitte, Ericsson, Inova USP, Colégio Rio Branco, Fiap, Descomplica, Cieb, and others, to host the 1st Instituto IT Mídia Journey in São Paulo. This event generated valuable insights for the formulation of the 5G report 2022 edition.