NovaDAX Press Relations
- Challenge
Expand NovaDAX’s visibility across the country inside and beyond media specialized in the crypto market.
- Strategy
Esenca worked on positioning the exchange and its executives across various Web3-related topics, focusing on themes of mainstream interest.
- Results
- Over 150 media articles highlighting the brand throughout 2024.
- Spokespersons featured in tier-1 media outlets, including TV.
NovaDAX
Press Relations
- Challenge
Expand NovaDAX’s visibility across the country inside and beyond media specialized in the crypto market.
- Strategy
Esenca worked on positioning the exchange and its executives across various Web3-related topics, focusing on themes of mainstream interest.
- Results
- Over 150 media articles highlighting the brand throughout 2024.
- Spokespersons featured in tier-1 media outlets, including TV.
HAMSA Event Organization
- Challenge
Hamsa partnered with Microsoft to promote their DREX pilot project to financial market executives in São Paulo. The challenge was to ensure a well-structured event with high audience engagement and strong media visibility.
- Strategy
Esenca supported the event’s organization, handling everything from layout design, stage setup, and photography to the production of branded giveaways. Additionally, Esenca secured the Infomoney director as the master of ceremonies and ensured the presence of journalists, amplifying the initiative’s impact.
- Results
- The event saw strong audience participation and generated market buzz around the presented content.
- Beyond the discussions, Esenca’s organization and even the branded giveaways received praise.
HAMSA
Event Organization
- Challenge
Hamsa partnered with Microsoft to promote their DREX pilot project to financial market executives in São Paulo. The challenge was to ensure a well-structured event with high audience engagement and strong media visibility.
- Strategy
Esenca supported the event’s organization, handling everything from layout design, stage setup, and photography to the production of branded giveaways. Additionally, Esenca secured the Infomoney director as the master of ceremonies and ensured the presence of journalists, amplifying the initiative’s impact.
- Results
- The event saw strong audience participation and generated market buzz around the presented content.
- Beyond the discussions, Esenca’s organization and even the branded giveaways received praise.
TokenNation Press Relations
- Challenge
Launch the rebranded from NFT Brasil to TokenNation, as one of Brazil’s leading hubs for innovation, technology, and Web3, with strong national legitimacy and visibility, going beyond the crypto niche.
- Strategy
Esenca repositioned the brand by targeting both specialized and mainstream media, promoting event leaders as key voices and reinforcing visibility through strategic press engagement, live content, and ongoing media outreach.
- Results
- 138 media articles published between March and June 2025.
- Over 20,000 journalist contacts made during the campaign.
- Coverage in 83 different media outlets, including tier-1 mainstream platforms.
- 100% of media coverage had a positive tone and national reach.
- 18 interviews with spokespeople, including appearances on TV and podcasts.
- Strong media exposure for the event’s sponsors.
TokenNation
Press Relations
- Challenge
Launch the rebranded from NFT Brasil to TokenNation, as one of Brazil’s leading hubs for innovation, technology, and Web3, with strong national legitimacy and visibility, going beyond the crypto niche.
- Strategy
Esenca repositioned the brand by targeting both specialized and mainstream media, promoting event leaders as key voices and reinforcing visibility through strategic press engagement, live content, and ongoing media outreach.
- Results
- 138 media articles published between March and June 2025.
- Over 20,000 journalist contacts made during the campaign.
- Coverage in 83 different media outlets, including tier-1 mainstream platforms.
- 100% of media coverage had a positive tone and national reach.
- 18 interviews with spokespeople, including appearances on TV and podcasts.
- Strong media exposure for the event’s sponsors.
BITGO B2B Events
- Challenge
BitGo faces the ongoing challenge of building relationships with executives from the traditional financial market and the crypto community. Events serve as a strategic tool to establish new connections and strengthen existing ones.
- Strategy
Esenca identifies executives with potential interest in topics BitGo specializes in and organizes unique events tailored to each group. Each event is designed with a specific strategy, guest list, customized content, and premium personalized gifts to enhance the experience.
- Results
- Consistently full events with high-quality attendees.
- Increased engagement from key decision-makers in both traditional finance and crypto industries.
- Strengthened BitGo's position as a trusted leader in regulated digital asset custody solutions.
BITGO
B2B Events
- Challenge
BitGo faces the ongoing challenge of building relationships with executives from the traditional financial market and the crypto community. Events serve as a strategic tool to establish new connections and strengthen existing ones.
- Strategy
Esenca identifies executives with potential interest in topics BitGo specializes in and organizes unique events tailored to each group. Each event is designed with a specific strategy, guest list, customized content, and premium personalized gifts
to enhance the experience.
- Results
- Consistently full events with high-quality attendees.
- Increased engagement from key decision-makers in both traditional finance and crypto industries.
- Strengthened BitGo's position as a trusted leader in regulated digital asset custody solutions.
Solana Foundation Hackton KOL Campaign
- Challenge
The Solana Foundation aimed to amplify its presence in Brazil through key initiatives like the Renaissance Hackathon, striving to position itself as a leader in the region’s blockchain ecosystem.
- Strategy
Esenca coordinated influencer partnerships (@Attekitadev, @devsteph, @códigofonte, @Michela Galvão) and executed targeted media outreach to increase awareness of the Hackathon. Efforts included tailored press releases and proactive relationship-building with Tier 1 media outlets.
- Results
- Engagement from influencers bringing attendees.
- Positioned Solana as a key player in supporting Brazilian blockchain innovation, contributing to hundreds of press mentions during the campaign period.
Solana Foundation
Hackathon KOL Campaign
- Challenge
The Solana Foundation aimed to
amplify its presence in Brazil through key initiatives like the Renaissance Hackathon, striving to position itself as a leader in
the region’s blockchain ecosystem.
- Strategy
Esenca coordinated influencer partnerships (@Attekitadev, @devsteph, @códigofonte, @Michela Galvão) and executed targeted media outreach to increase awareness of the Hackathon. Efforts included tailored press releases and proactive relationship-building with Tier 1 media outlets.
- Results
- Engagement from influencers bringing attendees.
- Positioned Solana as a key player in supporting Brazilian blockchain innovation, contributing to hundreds of press mentions during the campaign period.
NODLE Brand Activation
- Challenge
Nodle was entering the Brazilian market and needed to make its sponsorship of the first edition of the Blockchain Rio Festival a major brand launch moment, attracting a local user base.
- Strategy
Esenca structured brand activation at all key visibility and high-traffic points of the event, using gamified activities and branded swag as rewards.
- Results
- During the event, there were over 5,000 app downloads.
- The brand established new local partnerships and received strong recognition in the local media.
NODLE
Brand Activation
- Challenge
Nodle was entering the Brazilian market and needed to make its sponsorship of the first edition of the Blockchain Rio Festival a major brand launch moment, attracting a local user base.
- Strategy
Esenca structured brand activation at all key visibility and high-traffic points of the event, using gamified activities and branded swag as rewards.
- Results
- During the event, there were over 5,000 app downloads.
- The brand established new local partnerships and received strong recognition in the local media.
BITSO Meetups
- Challenge
Bitso struggled to attract participants from its user base and the Brazilian Web3 community to its monthly meetups, often having fewer than 20 attendees at these events.
- Strategy
Esenca strategically curated market-relevant themes, such as hosting a live session to watch “The Merge” on the Ethereum Network, featuring renowned industry experts, to increase community interest and engagement.
- Results
- Attendance exceeded expectations, with over 60 participants joining the event.
- Subsequent meetups consistently reached the desired capacity, showcasing the success of the targeted strategy.
BITSO
Meetups
- Challenge
Bitso struggled to attract participants
from its user base and the Brazilian
Web3 community to its monthly meetups, often having fewer than 20 attendees
at these events.
- Strategy
Esenca strategically curated market-relevant themes, such as hosting a live session to watch “The Merge” on the Ethereum Network, featuring renowned industry experts, to increase community interest and engagement.
- Results
- Attendance exceeded expectations, with over 60 participants joining the event.
- Subsequent meetups consistently reached the desired capacity, showcasing the success of the targeted strategy.
NFTFY Brand Activation
- Challenge
NFTFY aimed to stand out at two of the biggest crypto events, NFT New York and NFT Rio. The goal was to create an impactful brand activation that would ensure visibility and audience engagement.
- Strategy
To make NFTFY’s presence unforgettable, Esenca coordinated the production of a handcrafted mask inspired by the Mutant Bored Apes collection, created entirely by a commissioned artist. The mask served
as a striking visual activation at the events, capturing attention and sparking conversations about the brand.
- Results
- Strong visual impact and audience engagement, ensuring NFTFY stood out at the events.
- Expanded brand presence among the crypto community and NFT collectors.
- Organic recognition and spontaneous sharingon participants’ social media.
NFTFY
Brand Activation
- Challenge
NFTFY aimed to stand out at two of the biggest crypto events, NFT New York and
NFT Rio. The goal was to create an impactful brand activation that would ensure visibility and audience engagement.
- Strategy
To make NFTFY’s presence unforgettable, Esenca coordinated the production of a handcrafted mask inspired by the Mutant Bored Apes collection, created entirely by a commissioned artist. The mask served as a striking visual activation at the events, capturing attention and sparking conversations about the brand.
- Results
- Strong visual impact and audience engagement, ensuring NFTFY stood out at the events.
- Expanded brand presence among the crypto community and NFT collectors.
- Organic recognition and spontaneous sharing on participants’ social media.
BYBIT Social Media
- Challenge
Bybit needed to increase social media engagement in Brazil.
The main challenge was to boost content relevance, and interactions with the community.
- Strategy
Upon taking over Bybit’s Brazilian social media accounts, Esenca implemented a new strategy focused on increasing
the number of posts, integrating high-quality proprietary content with contributions from KOLs, and promoting
active engagement with the audience.
- Results
- In the 1st month, Esenca delivered organic outcomes:
- Post frequency +120%
- Interactions +86%, comments +113%
- Audience growth: +100%
- Reach +37%, impressions +15%
- Website clicks +40%, profile visits +29%
BYBIT
Social Media
- Challenge
Bybit needed to increase social media engagement in Brazil. The main challenge was to boost content relevance, and interactions with the community.
- Strategy
Upon taking over Bybit’s Brazilian social media accounts, Esenca implemented a new strategy focused on increasing the number of posts, integrating high-quality proprietary content with contributions from KOLs, and promoting active engagement with the audience.
- Results
- In the 1st month, Esenca delivered organic outcomes:
- Post frequency +120%
- Interactions +86%, comments +113%
- Audience growth: +100%
- Reach +37%, impressions +15%
- Website clicks +40%, profile visits +29%
Ledger Workshop for Journalists
- Challenge
Brazilian press still had limited knowledge about Ledger and hardware/cold wallet usability. It was necessary to present the brand, reinforce secure crypto storage, and teach hands‑on use of Ledger, paving the way for qualified reviews and coverage.
- Strategy
Exclusive workshop with top crypto and tech journalists. Participants attended theoretical and practical sessions on blockchain, crypto assets, security, and device usage. Everyone participated in hands-on activities, including transferring assets between devices. They also had the opportunity to ask questions and speak with a brand spokesperson.
- Results
- 100% of confirmed journalists attended (one online).
- Generated immediate coverage in ShowMeTech and posts from Blog do Armindo (40k+ followers).
- Positive sentiment, praise for organization, and demand for a second session.
- Expanded media pipeline, including a goodwill meeting requested by Blocknews.
Ledger
Workshop for Journalists
- Challenge
Brazilian press still had limited knowledge about Ledger and hardware/cold wallet usability. It was necessary to present the brand, reinforce secure crypto storage, and teach hands‑on use of Ledger, paving the way for qualified reviews and coverage.
- Strategy
Exclusive workshop with top crypto and tech journalists. Participants attended theoretical and practical sessions on blockchain, crypto assets, security, and device usage. Everyone participated in hands-on activities, including transferring assets between devices. They also had the opportunity to ask questions and speak with a brand spokesperson.
- Results
- 100% of confirmed journalists attended (one online).
- Generated immediate coverage in ShowMeTech and posts from Blog do Armindo (40k+ followers).
- Positive sentiment, praise for organization, and demand for a second session.
- Expanded media pipeline, including a goodwill meeting requested by Blocknews.
BYBIT Hack Crisis Management
- Challenge
A large-scale security incident affected Bybit in February 2025, with high risk of misinformation, withdrawals, and negative mainstream coverage in Brazil.
- Strategy
Esenca set up a war room to align with the global team, ensuring immediate publishing in Portuguese. At the same time, the agency managed Brazilian media through outlet mapping, distribution of official statements, reactive press service, and spokesperson alignment. In parallel, it coordinated 360° communications across social media and community, with update timelines, pinned messages, safety guidelines, and rumor control.
- Results
- The crisis response contained potential negative coverage and prevented the spread of inaccurate narratives in Brazil, while managing local press without reputational damage during the critical window.
- It reinforced Bybit’s transparency and customer-first posture, and was later referenced as a best-practice case, strengthening the brand’s perception in the country.
BYBIT
Hack Crisis Management
- Challenge
A large-scale security incident affected Bybit in February 2025, with high risk of misinformation, withdrawals, and negative mainstream coverage in Brazil.
- Strategy
Esenca set up a war room to align with the global team, ensuring immediate publishing in Portuguese. At the same time, the agency managed Brazilian media through outlet mapping, distribution of official statements, reactive press service, and spokesperson alignment. In parallel, it coordinated 360° communications across social media and community, with update timelines, pinned messages, safety guidelines, and rumor control.
- Results
- The crisis response contained potential negative coverage and prevented the spread of inaccurate narratives in Brazil, while managing local press without reputational damage during the critical window.
- It reinforced Bybit’s transparency and customer-first posture, and was later referenced as a best-practice case, strengthening the brand’s perception in the country.
NUBATECH Launching Event
- Challenge
Launch the Chilean brand in Brazil, bringing together dozens of high-level executives from the Brazilian cybersecurity market.
- Strategy
Esenca mapped renowned executives in the national market and invited them to the launch event, which included a welcome cocktail, a formal presentation showcasing a success case from the company in Argentina, and concluded with a dinner.
- Results
- The event enabled a high-impact launch with immediate new business results for the company.
NUBATECH
Launching Event
- Challenge
Launch the Chilean brand in Brazil, bringing together dozens of high-level executives from the Brazilian cybersecurity market.
- Strategy
Esenca mapped renowned executives in
the national market and invited them to the launch event, which included a welcome cocktail, a formal presentation showcasing
a success case from the company in Argentina, and concluded with a dinner.
- Results
- The event enabled a high-impact launch with immediate new business results for the company.
Trusted by Huge Brands
Trusted by
Huge Brands
...and more.
...and more.
Ready to scale
your business?
Let’s connect!
Fill out the form to start a
conversation with our team.
BE A STRONG AND CONSISTENT BRAND
BE A STRONG AND CONSISTENT BRAND
Talk to us
- +55 11 3995-8487
- +1 407 8871083
- esenca@esenca.io
Find our team
- São Paulo
- Miami
- Buenos Aires
Talk to us
- +55 11 3995-8487
- + 1 407 8871083
- esenca@esenca.io
Find our team
- São Paulo
- Miami
- Buenos Aires